On-Demand

From Annual Event to Anticipated Experience: Building a Signature Fundraiser

The best fundraising events don’t just raise money, they build anticipation, connection, and momentum.

Many organizations are building on that momentum by developing signature events: intentional, repeatable experiences that reflect their mission, engage specific audiences, and create more opportunities for connection and giving throughout the year.

So what actually makes an event “signature”? And why do some grow into experiences people look forward to year after year?

In this session, we’ll explore the defining traits that shape successful signature events and how they are intentionally designed to engage the right audiences, create consistency over time, and deliver meaningful results. You’ll hear how nonprofits are building distinct experiences that strengthen donor relationships and expand revenue, while reinforcing the impact of their core fundraising efforts.

Meet Our Experts

Casey Murphy

Assistant Vice President
Signature Events Southeast National MS Society

Chris O'Shea

Co-Founder
C2 Auctions

Joe Roller

Senior Account Executive
Pledge It

Livia Christensen

Chief Strategy Officer
C2 Auctions

TiWanna Kenney

Founder
Astounding Auctions & Fundraising Strategies

Key Takeaways:

• Define what constitutes a signature event and identify the traits that make it recognizable, repeatable, and designed for growth
• Identify four characteristics that set signature evens apart from a one-time fundraisers
• Evaluate event formats that align with their audience, mission, and long-term engagement goals
• Design experiences that deepen donor connection and encourage ongoing participation
• Integrate signature events into a broader fundraising strategy to boost revenue and engagement
• And so much more!