On-Demand

Designing a Run of Show That Performs: How to Maximize Engagement, Momentum, and Revenue

The most successful fundraising events don’t happen by accident.

Behind every packed room, powerful paddle raise, and record-breaking result is a thoughtfully designed run of show.
A strong run of show is more than a schedule. It’s the roadmap for the entire donor experience, guiding every moment from the first welcome to the final goodbye. When every element works together seamlessly, guests stay engaged, momentum builds, and giving follows.

Join us for a practical discussion on designing a run of show that creates a memorable guest experience and stronger fundraising results. We’ll explore how to build momentum, avoid common pitfalls, align your team and partners, and maximize the impact of every key moment. Bring your questions and challenges—we’ll leave plenty of time for discussion and real-world solutions.

Meet Our Experts

Abby Sloan

Event Coordinator
Utopia Experience

Christopher Marchand

Auctioneer & Consultant
Marchand Auctions

Jasmin Singh

Director of Community Engagement & Philanthropy
United Services for Children

Siri Lippy

Senior Fundraising Specialist
Auction Packages

Key Takeaways:

• Build a run of show that supports fundraising goals, not just event logistics
• Create momentum that keeps guests engaged from arrival to departure
• Position key moments for maximum donor attention, participation, and giving
• Avoid common timing, transition, and program mistakes that can impact results
• Design a donor experience that inspires greater engagement and generosity
• and so much more!