The Whole Package: Behind the Bid DMV

A half-day, CFRE-accredited masterclass focused on the strategy, structure, and moments that define high-performing fundraising events.

From stage strategy to revenue-driving moments… from unforgettable experiences to the technology that powers it all – this half-day program is designed to elevate how your events perform.

Join an all-star lineup of fundraising experts alongside nonprofit peers in your community for a morning packed with insight, energy, and connection.

Three convenient DMV locations. Limited seating available. This event series will sell out.

Course Curriculum:

8:30 AM – 9:30 AM EST: BREAKFAST

Kick things off with breakfast and conversation. Connect with fellow fundraisers, share ideas, and get ready for a high-impact morning.

9:30 AM – 10:10 AM EST: CURATE TO COMPETE

Title:
Curate to Compete: Strategic Procurement & Live Auction Insights That Drive Revenue

Speakers:

• Sherry Truhlar, Charity Benefit Auctioneer, Red Apple Auctions
• Kevin Spykerman, Director of Fundraising, Auction Packages

Course Description:

Learn how to source the right items, structure packages strategically, and create live auction moments that drive competitive bidding and real revenue.

Key Takeaways:

• Identify auction items and experiences that inspire competitive bidding and broad donor participation
• Build a strategic procurement plan that balances accessibility, exclusivity, and revenue potential
• Evaluate which packages perform best in silent auctions versus the live auction
• Structure a live auction lineup that creates momentum and maximizes revenue opportunities
• Apply live auction execution strategies to increase bidding energy and results

10:20 AM – 11:00 AM: THE POWER OF THE PADDLE

Title:
The Power of the Paddle: Design Fund-A-Need Moments That Inspire Giving

Speaker:

• Sherry Truhlar, Charity Benefit Auctioneer, Red Apple Auctions

Course Description:

Discover how to craft meaningful, mission-driven appeals that engage every guest and turn a single moment into one of your most powerful revenue drivers.

Key Takeaways:

• Design a compelling paddle raise structure that encourages participation at every giving level
• Use storytelling and mission connection to motivate donors and increase giving
• Establish strategic giving tiers that maximize revenue potential
• Collaborate effectively with benefit auctioneers and event leaders to create momentum in the room
• Apply practical techniques to increase participation and overall paddle raise revenue

11:15 AM – 12:00 PM: PANEL DISCUSSION

Title:
Activate the Room: Turning Boards, Volunteers, and Sponsors Into Fundraising Champions

Moderator:

• Kevin Spykerman, Director of Fundraising, Auction Packages

Panelists:

• Cory Williams, Event Consultant, Life Event Staffing
• Kirstyn McBride, Fundraising Specialist, Auction Packages
• Kim Bauman, Area Marketing Manager, Greater Giving
• Jessica Kasenetz, Director of Advancement & Enrollment Management, The Primary Day School (MD)
• Kimberly Grassia, Senior Director of Special Events, Georgetown University Medical Center (DC)

Course Description:
Hear what’s working right now from industry experts and nonprofit leaders, and how to apply it to your own events.

Key Takeaways:

• Activate board members and volunteers as effective ambassadors and fundraising advocates
• Equip honorees and key supporters to help drive attendance, participation, and giving
• Design sponsor activations that create deeper engagement and long-term partnership
• Identify practical strategies for mobilizing networks to increase event reach and revenue
• Apply peer-tested approaches to strengthen fundraising outcomes and grow mission impact

12:00 PM – 12:30 PM EST: ROUNDTABLE BONUS SESSION – EXHIBITS OPEN

Title:
Choosing the Right Event Fundraising Software

Led by:

• Cory Williams, Event Consultant, Life Event Staffing

Description:
A practical, open discussion on the pros and considerations of today’s event technology, so you can make smarter decisions for your team.

12:30 PM – 12:45 PM EST: RAFFLE DRAWING

We’ll close out together with refreshments, time to connect, exhibits to explore, a raffle drawing, and a small thank-you to take with you.